Resources from our podcast

Below are some tools and visual examples which we’ve referenced on our podcast. We hope you find these a practical addition to our discussions. Please let us know if there’s something you’d like us to put here!

Episode 3: Step by Step Guide to Building your GTM Playbook

This episode drilled down into building the Go To Market Playbook and what it should look like. Below are some example playbooks of real companies mentioned in this episode, and some template ‘building blocks’ showing playbooks in different states of completion and the questions you need to answer in order to build it.

MobileIron’s playbook


Marketo’s playbook

Building blocks for creating your playbook

You can download here, a series of playbooks in different stages of completion, or by clicking on the image below.

Episode 6: Go-To-Market Metrics: What’s important and what they tell you

In this episode, Tae Hea references a spreadsheet which helps founders analyse their SaaS financial model. By playing around with different metrics, you can measure GTM fit and establish how how far you are away from it.

You can download it here or by clicking on the image below. (The cells highlighted in blue are the ones where you can input your own metrics to see the impact on other metrics.)