We can’t believe Survival to Thrival Book 1 – The Company Journey is now available on Amazon. Writing the book was quite a journey in itself and we truly appreciate those who’ve been with us during every step of the process. Between anticipating for the arrival of Book 1 and finishing Book 2, we recently had the opportunity to host …
Finding Go-To-Market Fit
If you spend time in the incubators, accelerators, or coffee shops in innovation centers, you will hear entrepreneurs and investors alike talking about finding Product Market Fit (PMF). Finding PMF is the critical “A Ha!” moment that fills the origin stories of great entrepreneurs handed down from founder to founder. It is the essential and elusive allure of finding PMF …