Go To Market Channels in Europe Vs America: What you need to know as a startup

 European channel partners don’t work in the same way as American ones. European channels expect to get into your business more deeply, American channels are more transactional. American startups going to market in Europe need to think hard about how to motivate channels to become a vendor. In our latest Survival to Thrival podcast episode, we discussed the differences …

How to transition from Sales Rep to CRO from the best VP Sales in B2B tech

Unlearning moment: From the battlefield to the war room In our latest podcast episode, we spoke with, Mark Smith, four-time SVP Sales for Rubrick, Arista Networks, InfoBlox, and NetScreen who has managed revenues of less than $2 million and in excess of $2bn.  He shared with us the challenges of going from SVP Sales to the ultimate leadership role in …