Enterprise Entrepreneurs:

This book is for you
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What’s the missing link to unlock growth?

Are my problems normal or disastrous?

How do I anticipate what’s next?


What readers are saying

Survival to Thrival is suited for every B2B entrepreneur at varying stages of growth -- must read by all!
- Aaron Levie Founder & CEO of Box
Survival to Thrival is an analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder.
- Young Sohn President & CSO, Samsung Electronics; Chairman of the Board, Harman

GO TO MARKET FIT delivers Predictable, Repeatable, Scalable Growth.

GTM Fit has three elements:

Line up with an Urgent Wave

Align with an urgent pain. Does it answer the question why buy now and not 6 months later? Is this the leading edge of a mega wave?

Pick One GTM Model

Pick a GTM model. Does it match how the ideal customer decides to buy your product?

Execute GTM Playbook Repeatedly

Outline step by step on how the company finds, engages, wins, and ramps the same customers on a repeatable basis. Must find and leverage the Wow.

The GTM Fit Summit

Learn about GTM Fit below!

The GTM Fit Summit allowed attendees to learn directly from entrepreneurs and to see the GTM Fit framework from our book come to life in real-world startup tests. The goal was simple: to evangelize what we believe is the missing link to unlock growth, Go-To-Market Fit, and bring together entrepreneurs who have successfully, or struggling to, unlock growth.

What is Survival To Thrival?

Featured: Tae Hea Nahm, Co-author of Survival to Thrival

What is GTM Fit and how do you find it?

Featured: Bob Tinker, Co-author of Survival to Thrival

GTM Fit Journey - it can be a bumpy ride

Featured:Jon Lee - Founder, CEO of Prosperworks, Dominique Levin - Managing Partner of WinningByDesign, Mickey Alon -Founder, CEO of Aptrinsic

“Re-finding” GTM Fit in a later stage startup

Featured: Clara Shih, Founder and CEO of HearSay

Engagio’s GTM Fit Journey

Featured: Jon Miller, Founder and CEO of Engagio

Constructing Marketo’s successful GTM Playbook Live!

Featured: Jon Miller, Founder and CEO of Engagio, Former Founder and CMO of Marketo
Featured Podcast – The Full Ratchet: Go-to-Market Fit, Tidal Waves, Category Leadership & Split-Personalities August 30, 2018 by Bob and Tae Hea - Co-author of Survival to Thrival, Tae Hea Nahm, was featured on Nick Moran’s podcast, The Full Ratchet. The first Venture… ...
The 1st GTM Fit Summit – SF CA May 2018 May 10, 2018 by Bob and Tae Hea - We hosted our first Go-To-Market Fit (GTM Fit) Summit last week.  Huge turnout and it was a blast! Feedback from… ...
The Pre-Screening of Survival to Thrival March 6, 2018 by Bob and Tae Hea - We can’t believe Survival to Thrival Book 1 - The Company Journey is now available on Amazon. Writing the book… ...

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