by Bob Tinker & Tae Hea Nahm
NEW!
Succeed Now. Anticipate What’s Next.
Our first book, The Company Journey, demystifies building B2B startups from the founding idea, to Product-Market-Fit, to unlock growth with Go-To-Market Fit, and then to category leader and beyond. The critical transition is unlocking growth.
Intro + Chapter 1: Founding
Chapter 2: Product-Market Fit
Chapter 3: Go-To-Market Fit*
Chapter 4: Accelerate To Category Leadership
Chapter 5: Achieving Sustainable Industry Leadership
Chapter 6: Summary Thoughts
The second book, Change or Be Changed, is about why growth is so hard on the team.
Intro + Chapter 1: CEO
Chapter 2: Leaders
Chapter 3: Team
Chapter 4: Board
Chapter 5: Culture
Closing Thoughts
CONTRIBUTERS
Aaron Levie
CEO & Co-Founder
Box
Ben Horowitz
Founding Partner
Andressen-Horowitz
Frank Marshall
Former VP Engineering
Cisco, Convex
Fred Ball
Former CFO – Marketo,
Webroot, Borland
Huan Ho
CTO & Co-Founder
Rallyteam/Workday
Jason Martin
SVP Engineering – FireEye,
CEO – Secure DNA
JJ Juergensen
MD - CyberRisk, Barclays;
former MD of IT - Morgan Stanley
Jim Tolonen
Former CFO
Business Objects, Novell
Jon Miller
Co-Founder; CEO – Engagio,
Co-Founder – Marketo
Mark Leslie
Lecturer – Stanford GSB,
Founder & CEO – Veritas
Mark McLaughlin
Former CEO
Palo Alto Networks, Verisign
Mark Smith
Former SVP Sales – Rubrick,
Arista Networks, InfoBlox, NetScreen
Tien Tzuo
CEO & Co-Founder
Zuora
Jay Fulcher
CEO
Zenefits
Mark Templeton
CEO – Digital Ocean,
Former CEO – Citrix
Matt Howard
Managing Partner
Norwest Venture Partners
Phil Fernandez
Founder former CEO – Marketo.
Boards – Collibra, PTC, Yext
Ray Carroll
VP Sales – Engagio,
AVP Sales – Marketo
Sameer Dholakia
CEO
SendGrid
Ashwin Ballal
CIO - Medallia,
former CIO of KLA Tencor
And we hope you’ll share your learnings with the community.
