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NEW!
GTM FIT GUIDE
UNLOCK
UNLOCK is our guide to finding Go-to-Market Fit. Previously, Chapter 3 of Survival to Thrival, it is the new and improved 3-step path to unlock growth.
OUR BOOKS
The Company Journey
Our first book, The Company Journey, demystifies building B2B startups from the founding idea, to Product-Market-Fit, to unlock growth with Go-To-Market Fit, and then to category leader and beyond. The critical transition is unlocking growth.
Download the book by chapter here:
Intro + Chapter 1: Founding
Chapter 2: Product-Market Fit
Chapter 3: Go-To-Market Fit*
Chapter 4: Accelerate To Category Leadership
Chapter 5: Achieving Sustainable Industry Leadership
Chapter 6: Summary Thoughts
*now superseded by Unlock
Change or Be Changed
The second book, Change or Be Changed, is about why growth is so hard on the team.
Download the book by chapter here:
Survival to Thrival is the Mind-Meld of a 20-Year Founder-Investor Duo.
"This book speaks to the soul of the B2B founder."
APRIL KOH
CEO OF SPRING HEALTH
"The truth about startup enterprise sales as far as I know it."
RACHEL CRAIG
CEO OF MOTION HALL
"It is difficult to write a captivating business book. Bob and Tae Hea have succeeded."
NELU MIHAI
FOUNDER OF CLOUD OF CLOUDS
"I believe Survival to Thrival can help any type of employee deal with growth"
OFER FRYMAN
CO-FOUNDER CEO OF SYTE
"It's a must read for every SaaS founder!"
MYK PONO
FOUNDER OF PUBLISHNOW
"This is the kind of insight and wisdom we so desperately need in Silicon Valley"
CHRIS FISHER
CEO AND CO-FOUNDER
What Readers Are Saying
Podcast
In each episode, Tae Hea and Bob discuss the key concepts underpinning the S2T book series.
Most Recent Episode
CONTRIBUTERS
You!
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Aaron LevieCEO & Co-FounderBox
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Jim TolonenFormer CFOBusiness Objects, Novell
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Mark TempletonCEO – Digital Ocean,Former CEO – Citrix
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Ben HorowitzFounding PartnerAndressen-Horowitz
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Jon MillerCo-Founder; CEO – Engagio,Co-Founder – Marketo
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Matt HowardManaging PartnerNorwest Venture Partners
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Frank MarshallFormer VP EngineeringCisco, Convex
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Mark LeslieLecturer – Stanford GSB,Founder & CEO – Veritas
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Phil FernandezFounder former CEO – Marketo.Boards – Collibra, PTC, Yext
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Fred BallFormer CFO – Marketo,Webroot, Borland
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Mark McLaughlinFormer CEOPalo Alto Networks, Verisign
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Ray CarrollVP Sales – Engagio,AVP Sales – Marketo
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Huan HoCTO & Co-FounderRallyteam/Workday
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Mark SmithFormer SVP Sales – Rubrick,Arista Networks, InfoBlox, NetScreen
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Sameer DholakiaCEOSendGrid
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Jason MartinSVP Engineering – FireEye,CEO – Secure DNA
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Tien TzuoCEO & Co-FounderZuora
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Ashwin BallalCIO - Medallia,former CIO of KLA Tencor
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JJ JuergensenMD - CyberRisk, Barclays;former MD of IT - Morgan Stanley
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Jay FulcherCEOZenefits
We hope UNLOCK helps you
find GTM Fit, unlock growth, and transition from Survival to Thrival!
find GTM Fit, unlock growth, and transition from Survival to Thrival!
And we hope you’ll share your learnings with the community.
READ UNLOCK: GTM FIT GUIDE