UNLOCK GROWTH AND DON’T F**K IT UP.

by Bob Tinker & Tae Hea Nahm

NEW!

Path to surfing Unicorn

Succeed Now. Anticipate What’s Next.

Path to Surfing Unicorn (P2SU) empowers B2B software startup leaders with the practical advice to successfully identify Big Wave market opportunities, build teams of Great Surfers, and execute core strategies to Surf the Wave and win the race to category leadership.

Download the presentations by clicking the title and entering your email to access the PDF.

Overview: Path to Surfing Unicorn

The Big Wave

Founding the Company

Finding PMF

Unlock Growth

Race to Category Leader

Mega Category Leader

Investor Empathy (Fundraising)

People Journey

OUR BOOKS

The Company Journey

Our first book, The Company Journey, demystifies building B2B startups from the founding idea, to Product-Market-Fit, to unlock growth with Go-To-Market Fit, and then to category leader and beyond. The critical transition is unlocking growth.

Download the book by chapter here:

Intro + Chapter 1: Founding
Chapter 2: Product-Market Fit
Chapter 3: Go-To-Market Fit*
Chapter 4: Accelerate To Category Leadership
Chapter 5: Achieving Sustainable Industry Leadership
Chapter 6: Summary Thoughts

Download All Chapters

Change or Be Changed

The second book, Change or Be Changed, is about why growth is so hard on the team.

Download the book by chapter here:

Intro + Chapter 1: CEO
Chapter 2: Leaders
Chapter 3: Team
Chapter 4: Board
Chapter 5: Culture
Closing Thoughts

Download All Chapters

Survival to Thrival is the Mind-Meld of a 20-Year Founder-Investor Duo.

Tae Hea Nahm

MODEL GUY

VC/Board member

Bob Tinker

PUNCHLINE GUY

Founder/CEO

Podcast

In each episode, Tae Hea and Bob discuss the
key concepts underpinning the S2T book series.

Most Recent Episode

April Koh, Co-Founder and CEO of Spring Health, talks to co-hosts Bob Tinker and Tae Hea Nahm about how a Go To Market Fit playbook enabled her company to achieve 6 x growth for four years running.

How April Koh, co-founder of Spring Health, unlocked growth and became a unicorn

More episodes

CONTRIBUTERS

You!

Aaron Levie

CEO & Co-Founder

Box

Ben Horowitz

Founding Partner

Andressen-Horowitz

Frank Marshall

Former VP Engineering

Cisco, Convex

Fred Ball

Former CFO – Marketo,

Webroot, Borland

Huan Ho

CTO & Co-Founder

Rallyteam/Workday

Jason Martin

SVP Engineering – FireEye,

CEO – Secure DNA

JJ Juergensen

MD - CyberRisk, Barclays;

former MD of IT - Morgan Stanley

Jim Tolonen

Former CFO

Business Objects, Novell

Jon Miller

Co-Founder; CEO – Engagio,

Co-Founder – Marketo

Mark Leslie

Lecturer – Stanford GSB,

Founder & CEO – Veritas

Mark McLaughlin

Former CEO

Palo Alto Networks, Verisign

Mark Smith

Former SVP Sales – Rubrick,

Arista Networks, InfoBlox, NetScreen

Tien Tzuo

CEO & Co-Founder

Zuora

Jay Fulcher

CEO

Zenefits

Mark Templeton

CEO – Digital Ocean,

Former CEO – Citrix

Matt Howard

Managing Partner

Norwest Venture Partners

Phil Fernandez

Founder former CEO – Marketo.

Boards – Collibra, PTC, Yext

Ray Carroll

VP Sales – Engagio,

AVP Sales – Marketo

Sameer Dholakia

CEO

SendGrid

Ashwin Ballal

CIO - Medallia,

former CIO of KLA Tencor

We hope The Path to Surfing Unicorn guides you to discover significant market trends, build a great team, and transition from Survival to Thrival!

And we hope you’ll share your learnings with the community.

Download Path to Surfing Unicorn

UNLOCK GROWTH AND DON’T F**K IT UP.