GO TO MARKET FIT delivers Predictable, Repeatable, Scalable Growth. GTM Fit has three elements:
GTM Fit has three elements:
Line up with an Urgent Wave
Align with an urgent pain. Does it answer the question why buy now and not 6 months later? Is this the leading edge of a mega wave?
Pick One GTM Model
Pick a GTM model. Does it match how the ideal customer decides to buy your product?
Execute GTM Playbook Repeatedly
Outline step by step on how the company finds, engages, wins, and ramps the same customers on a repeatable basis. Must find and leverage the Wow.
The GTM Fit Summit
The GTM Fit Summit allowed attendees to learn directly from entrepreneurs and to see the GTM Fit framework from our book come to life in real-world startup tests. The goal was simple: to evangelize what we believe is the missing link to unlock growth, Go-To-Market Fit, and bring together entrepreneurs who have successfully, or struggling to, unlock growth.
Learn about GTM Fit below!
Featured:Jon Lee - Founder, CEO of Prosperworks, Dominique Levin - Managing Partner of WinningByDesign, Mickey Alon -Founder, CEO of Aptrinsic
Featured: Jon Miller, Founder and CEO of Engagio, Former Founder and CMO of Marketo
- Ray Carroll
- Sameer Dholakia
- Huan Ho
- Aaron Levie
- Jon Miller
- Mark Templeton
- Tien Tzuo
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