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"This book speaks to the soul of the B2B founder."
APRIL KOH
CEO OF SPRING HEALTH
"The truth about startup enterprise sales as far as I know it."
RACHEL CRAIG
CEO OF MOTION HALL
"It is difficult to write a captivating business book. Bob and Tae Hea have succeeded."
NELU MIHAI
FOUNDER OF CLOUD OF CLOUDS
"I believe Survival to Thrival can help any type of employee deal with growth"
OFER FRYMAN
CO-FOUNDER CEO OF SYTE
"It's a must read for every SaaS founder!"
MYK PONO
FOUNDER OF PUBLISHNOW
"This is the kind of insight and wisdom we so desperately need in Silicon Valley"
CHRIS FISHER
CEO AND CO-FOUNDER

What Readers Are Saying

Survival to Thrival is the Mind-Meld of a 20-Year Founder-Investor Duo.

Tae Hea Nahm
MODEL GUY
VC/Board member
Bob Tinker
PUNCHLINE GUY
Founder/CEO
NEW!

GTM FIT GUIDE

1

UNLOCK

UNLOCK is our brand-new guide to finding Go-to-Market Fit. It explains the 4-step path to find GTM Fit to unlock growth.

READ UNLOCK: GTM FIT GUIDE

OUR BOOKS

2

The Company Journey

Our first book, The Company Journey, demystifies building enterprise startups from the founding idea, to Product-Market Fit, to finding Go-To-Market Fit to unlock growth and beyond.

3

Change or Be Changed

The second book, Change or Be Changed, is about how to adapt and persevere when growth is hard on the team.

Podcast

In each episode, Tae Hea and Bob discuss the key concepts underpinning the S2T book series.

Most Recent Episode

Ashwin Ballal, EVP and Chief Information Officer at Medallia, talks to hosts Tea Hea Nahm and Bob Tinker about why he loves being a first customer.
Why should you be a first customer?
More Episodes
CONTRIBUTERS

You!

  • Aaron Levie
    CEO & Co-Founder
    Box
  • Jim Tolonen
    Former CFO
    Business Objects, Novell
  • Mark Templeton
    CEO – Digital Ocean,
    Former CEO – Citrix
  • Ben Horowitz
    Founding Partner
    Andressen-Horowitz
  • Jon Miller
    Co-Founder; CEO – Engagio,
    Co-Founder – Marketo
  • Matt Howard
    Managing Partner
    Norwest Venture Partners
  • Frank Marshall
    Former VP Engineering
    Cisco, Convex
  • Mark Leslie
    Lecturer – Stanford GSB,
    Founder & CEO – Veritas
  • Phil Fernandez
    Founder former CEO – Marketo.
    Boards – Collibra, PTC, Yext
  • Fred Ball
    Former CFO – Marketo,
    Webroot, Borland
  • Mark McLaughlin
    Former CEO
    Palo Alto Networks, Verisign
  • Ray Carroll
    VP Sales – Engagio,
    AVP Sales – Marketo
  • Huan Ho
    CTO & Co-Founder
    Rallyteam/Workday
  • Mark Smith
    Former SVP Sales – Rubrick,
    Arista Networks, InfoBlox, NetScreen
  • Sameer Dholakia
    CEO
    SendGrid
  • Jason Martin
    SVP Engineering – FireEye,
    CEO – Secure DNA
  • Tien Tzuo
    CEO & Co-Founder
    Zuora
  • Ashwin Ballal
    CIO - Medallia,
    former CIO of KLA Tencor
  • JJ Juergensen
    MD - CyberRisk, Barclays;
    former MD of IT - Morgan Stanley
  • Jay Fulcher
    CEO
    Zenefits
We hope UNLOCK helps you
find GTM Fit, unlock growth, and transition from Survival to Thrival!

And we hope you’ll share your learnings with the community.

READ UNLOCK: GTM FIT GUIDE