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                              NEW!

                              GTM FIT GUIDE

                              UNLOCK

                              UNLOCK is our guide to finding Go-to-Market Fit. Previously, Chapter 3 of Survival to Thrival, it is the new and improved 3-step path to unlock growth.

                              READ UNLOCK: GTM FIT GUIDE

                              OUR BOOKS

                              The Company Journey

                              Our first book, The Company Journey, demystifies building B2B startups from the founding idea, to Product-Market-Fit, to unlock growth with Go-To-Market Fit, and then to category leader and beyond. The critical transition is unlocking growth.

                              Download the book by chapter here:

                              Intro + Chapter 1: Founding Chapter 2: Product-Market Fit Chapter 3: Go-To-Market Fit* Chapter 4: Accelerate To Category Leadership Chapter 5: Achieving Sustainable Industry Leadership Chapter 6: Summary Thoughts
                              Download All Chapters

                              Change or Be Changed

                              The second book, Change or Be Changed, is about why growth is so hard on the team.

                              Download the book by chapter here:

                              Intro + Chapter 1: CEO Chapter 2: Leaders Chapter 3: Team Chapter 4: Board Chapter 5: Culture Closing Thoughts
                              Download All Chapters

                              Survival to Thrival is the Mind-Meld of a 20-Year Founder-Investor Duo.

                              Tae Hea Nahm
                              MODEL GUY
                              VC/Board member
                              Bob Tinker
                              PUNCHLINE GUY
                              Founder/CEO
                              "This book speaks to the soul of the B2B founder."
                              APRIL KOH
                              CEO OF SPRING HEALTH
                              "The truth about startup enterprise sales as far as I know it."
                              RACHEL CRAIG
                              CEO OF MOTION HALL
                              "It is difficult to write a captivating business book. Bob and Tae Hea have succeeded."
                              NELU MIHAI
                              FOUNDER OF CLOUD OF CLOUDS
                              "I believe Survival to Thrival can help any type of employee deal with growth"
                              OFER FRYMAN
                              CO-FOUNDER CEO OF SYTE
                              "It's a must read for every SaaS founder!"
                              MYK PONO
                              FOUNDER OF PUBLISHNOW
                              "This is the kind of insight and wisdom we so desperately need in Silicon Valley"
                              CHRIS FISHER
                              CEO AND CO-FOUNDER

                              What Readers Are Saying

                              Podcast

                              In each episode, Tae Hea and Bob discuss the key concepts underpinning the S2T book series.

                              Most Recent Episode

                              April Koh, Co-Founder and CEO of Spring Health, talks to co-hosts Bob Tinker and Tae Hea Nahm about how a Go To Market Fit playbook enabled her company to achieve 6 x growth for four years running.
                              How April Koh, co-founder of Spring Health, unlocked growth and became a unicorn
                              More Episodes
                              CONTRIBUTERS

                              You!

                              • Aaron Levie
                                CEO & Co-Founder
                                Box
                              • Jim Tolonen
                                Former CFO
                                Business Objects, Novell
                              • Mark Templeton
                                CEO – Digital Ocean,
                                Former CEO – Citrix
                              • Ben Horowitz
                                Founding Partner
                                Andressen-Horowitz
                              • Jon Miller
                                Co-Founder; CEO – Engagio,
                                Co-Founder – Marketo
                              • Matt Howard
                                Managing Partner
                                Norwest Venture Partners
                              • Frank Marshall
                                Former VP Engineering
                                Cisco, Convex
                              • Mark Leslie
                                Lecturer – Stanford GSB,
                                Founder & CEO – Veritas
                              • Phil Fernandez
                                Founder former CEO – Marketo.
                                Boards – Collibra, PTC, Yext
                              • Fred Ball
                                Former CFO – Marketo,
                                Webroot, Borland
                              • Mark McLaughlin
                                Former CEO
                                Palo Alto Networks, Verisign
                              • Ray Carroll
                                VP Sales – Engagio,
                                AVP Sales – Marketo
                              • Huan Ho
                                CTO & Co-Founder
                                Rallyteam/Workday
                              • Mark Smith
                                Former SVP Sales – Rubrick,
                                Arista Networks, InfoBlox, NetScreen
                              • Sameer Dholakia
                                CEO
                                SendGrid
                              • Jason Martin
                                SVP Engineering – FireEye,
                                CEO – Secure DNA
                              • Tien Tzuo
                                CEO & Co-Founder
                                Zuora
                              • Ashwin Ballal
                                CIO - Medallia,
                                former CIO of KLA Tencor
                              • JJ Juergensen
                                MD - CyberRisk, Barclays;
                                former MD of IT - Morgan Stanley
                              • Jay Fulcher
                                CEO
                                Zenefits
                              We hope UNLOCK helps you
                              find GTM Fit, unlock growth, and transition from Survival to Thrival!

                              And we hope you’ll share your learnings with the community.

                              READ UNLOCK: GTM FIT GUIDE