Ashwin Ballal, EVP and Chief Information Officer at Medallia, talks to hosts Tea Hea Nahm and Bob Tinker about why he loves being a first customer.
Why should you be a first customer?
Authors Tae Hea Nahm and Bob Tinker share more wisdom from the Survival to Thrival book series. This time, how to win your first customers.
How do you win your first customers?
Hosts Tae Hea Nahm and Bob Tinker are joined by Kyum Kim, co-founder and Head of US Operations at Blind.
How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US market
Jacco van der Kooij, founder of Winning By Design, has worked with more than 800 startups solving sales marketing challenges. He speaks with host Tae Hea Nahm about the common Go To Market stumbling blocks and how to get you and your team to fix them.
Implementing GTM Fit in the real world
Hosts Bob Tinker and Tae Hea Nahm announce the launch of Unlock, a new open-source resource for finding Go To Market Fit and unlocking growth.
Introducing Unlock: A New Resource for Finding GTM Fit and Unlocking Growth
Hosts Tae Hea Nahm and Bob Tinker are joined by guest, Christof Baumgartner, an experienced CRO. They discuss the differences, which startups should know about, between going to market in Europe and America.
GTM Strategy for Europe Vs America: What are the differences?
This episode we speak to a familiar guest, Mark Smith who's a rare go to market leader for companies such as NPI, Infobox and Arista.
Becoming a Modern CRO: The next evolution from SVP Sales
'Thinking in Swim Lanes' is a powerful tool for first-time CEOs making the transition from Founder to Real CEO. Hosts Bob Tinker and Tae Hea Nahm discuss their own and others experiences.
1st Time CEO Gamechanger: Think in Swimlanes
Bob Tinker and Tae Hea Nahm dig into how a CEO must change as a company grows.
CEO Unlearning: The Struggles and Challenges
Bob Tinker and Tae Hea Nahm speak to Mark Smith, a rare breed of B2B sales leader who has led teams of less than $1M of revenue all the way up to mega-scale growth of billions of dollars.
How the Sales Leader of Arista and Rubrik Un-learned from $1M to $2B of revenue
Hosts Tae Hea Nahm and Bob Tinker explain how 'unlearning' is key. And, it applies to everyone in a startup.
How do you not get fired as a startup founder? Change or be Changed
Hosts Tae Hea Nahm and Bob Tinker discuss and relay experiences on the fundamentals of sales comp.
Demystifying sales comp for early Go To Market teams
Co-authors Tae Hea Nahm and Bob Tinker discuss the magic numbers for SaaS businesses that will accurately predict an increase or decrease in recurring revenue and how you can change them.
Go-To-Market Metrics: What’s important and what they tell you
Finding 'Urgent Pain' and your 'Wow' are two vital ingredients in building your Go-To-Market Playbook to unlock growth. How do you find them, or even know when you have?
Identifying Urgent Pain and Finding your Wow
How does a startup operationalize the GTM Playbook? How do you get the whole team aligned with it?
Getting Your Company Behind the GTM Playbook
Tae Hea Nahm and Bob Tinker talk to Chad Malchow, VP of Sales at Honeycomb, about his experiences of growing and scaling a fully distributed company.
Building and Leading Fully Remote Teams
A GTM playbook is a repeatable map for finding and winning customers over and over again. But what does it look like?
Step by Step Guide to Building your Go To Market Playbook and unlocking growth
Tae Hea Nahm and Bob Tinker cover re-finding the 'urgent pain' of your customers and re-defining your ideal customer profile (ICP).
Re-finding GTM Fit in an economic downturn
In the first ever episode of the Survival to Thrival podcast, co-authors Bob Tinker and Tae Hea Nahm discuss the key concept in their Survival to Thrival books - Go-To-Market Fit (GTM Fit).
Finding Go To Market Fit: The missing link to unlock growth for B2B startups
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