Go To Market Channels in Europe Vs America: What you need to know as a startup

 European channel partners don’t work in the same way as American ones. European channels expect to get into your business more deeply, American channels are more transactional. American startups going to market in Europe need to think hard about how to motivate channels to become a vendor. In our latest Survival to Thrival podcast episode, we discussed the differences …

The 1st GTM Fit Summit – SF CA May 2018

We hosted our first Go-To-Market Fit (GTM Fit) Summit last week.  Huge turnout and it was a blast! Feedback from attendees could be summed up as “rather than usual event blah-de-blah, this was super useful—with candid stories, live workshop examples, and unfiltered GTM Fit advice from real entrepreneurs in the trenches.”  Special thanks to entrepreneurs Clara Shih, Dominique Levin, Jon …